Nulo OMS 1.0

Based in Austin, TX, Nulo embodies the spirit of a dynamic, pet-centric community. The company's mission aligns with the lifestyle of pet parents who enjoy engaging with their dogs and cats in an active environment.

Expertise in Pet Care

Nulo was founded by individuals with extensive backgrounds in professional pet care and education, motivated by a concerning rise in overweight pets and the increasing need for at-home insulin administration for diabetic animals.

Pet Nutrition Crisis

A detailed study involving 6,000 households and 11,000 pets highlighted a troubling trend: many pets were being fed in a manner akin to a "fast food nation." Similar to human dietary issues, dogs and cats have frequently been overfed, often receiving nutritionally deficient ingredients. Furthermore, it was revealed that some commercially available pet foods were over a year old, considerably compromising their flavor and nutritional efficacy.

A Unique Approach to Pet Food

In response to these challenges, Nulo strives to redefine the pet food industry by prioritizing quality over convenience. Collaborating with some of the most innovative professionals in the sector, the company has developed distinctive recipes that feature fresh proteins such as chicken, lamb, and salmon, complemented by wholesome ingredients like apples, carrots, lentils, and sweet potatoes.